Search Systems & Technical SEO Consulting
Strategic consulting for complex search environments, AI visibility and technical search architecture.
I work with companies and agencies on search problems where technical architecture, information structure and strategic decision-making overlap.
The work is typically not about isolated ranking tactics. It is about understanding how a search environment works, identifying the structural constraints that limit visibility, and designing a system that can be implemented and measured.
My current work is concentrated in three areas.
01 · Technical Search
E-Commerce Migration & Technical SEO
Complex migrations change more than a platform. They can alter URLs, product and category relationships, internal links, canonicals, international signals, crawl paths and the search history accumulated by the existing system.
I support migration projects where these relationships need to be understood before launch and validated afterwards.
Typical work
- migration architecture and technical requirements
- legacy URL and search-signal inventories
- URL mapping and redirect strategy
- international URL, canonical and hreflang architecture
- staging and pre-launch technical SEO QA
- launch monitoring and post-migration validation
- technical diagnostics for complex e-commerce environments
02 · AI-Mediated Search
AI Visibility & Search Systems
AI visibility is not a single ranking problem. Information first has to become available, interpretable, retrievable and supportable within the systems that construct an answer or recommendation.
I examine where organizations lose visibility across that process and which parts of the information environment can realistically be improved.
Typical work
- AI visibility and search-system audits
- retrieval and candidate-space analysis
- entity clarity and representation analysis
- grounding and evidence-environment assessment
- semantic and information architecture
- AI citation and source-visibility monitoring
- measurement frameworks for AI-mediated search
This work draws on the Concepts Library and the empirical work published in AI Search Research.
03 · Strategic Search
Search Architecture & Strategic SEO
Some search problems sit between technical SEO, content strategy and information architecture. The individual pages may be sound while the system connecting them is not.
I work on these environments at the architecture and decision level: how topics, entities, commercial pages, supporting information and internal relationships should be structured around real search needs.
Typical work
- technical and structural SEO diagnostics
- information architecture and topic-system design
- hub-and-cluster architecture
- internal linking and retrieval entry-point design
- international search architecture
- content-system prioritization
- strategic sparring for internal SEO teams and agencies
How I Work
The exact engagement depends on the system and the decision that needs to be made.
Audits & Architecture
Focused analysis of a search environment, followed by prioritized technical and structural recommendations.
Project-Based Consulting
Strategic support for migrations, architecture changes, AI visibility initiatives or other defined search projects.
Strategic Support
Ongoing sparring for companies and agencies that need senior search expertise without adding another operational layer.
Companies and Agencies
I work directly with organizations as well as agencies that need additional senior capacity for technically or strategically complex search projects.
The common denominator is usually not company size or industry. It is a problem that benefits from understanding the system before deciding what to optimize.
Start a Conversation
Working on a complex search problem?
If you are planning a migration, investigating AI visibility or restructuring a search environment, I would be happy to discuss the problem and whether I can contribute.